Bofa Financial Center Photoshoot
The brief: Bank of America is breaking into many new local markets. But how do we connect with people across the country in a more personal way?
The solve: We traveled to the cities where Bank of America has new branches and captured a variety of lifestyle imagery in that city so when local people see a BofA ad the imagery is from the place they call home.
City 1: Omaha, nebraska
City 2: Lexington, ky
City 3: Cincinnati, oh
