Lenovo’s “Your favorite’s favorite gift”
The insight: It’s a challenge to give everyone equally good gifts.
The concept: This year, Lenovo.com gives you permission to play favorites, with tech you know your most-loved ones will love the most.
“Shopper” Audience
Small Business Audience
Student Audience
The rest of the team: Sue Desilva, Erek Vinluan, Graham Shepard, Brenna Ruiz, Meky Wong, Enrike Grageda, Billy Palmer