Community Servings: pie in the sky

The challenge: Come up with a campaign to promote Community Serving’s annual Thanksgiving bake sale “Pie in the Sky”. The goal is to make each year the biggest year ever and sell over $1 million worth of pies to feed people in need.

The concept: What if the simplest way to feed a neighbor in need was to feed yourself? Getting a holiday pie from Community Servings means helping those who need it most and enjoying a gourmet dessert at the same time. Sometimes the right thing isn't hard. In fact, sometimes it's pie.